Half-Time! by Michael Ashcroft

Author:Michael Ashcroft [Michael A. Ashcroft]
Language: eng
Format: epub
ISBN: 9781785904981
Publisher: Biteback Publishing
Published: 2019-03-19T16:00:00+00:00

Cosmopolitan Activists

15% of the population

This segment has doubled as a proportion of the electorate since 2016. Membership is disproportionately young and female, and the most likely to be white outside the Republican-leaning groups. Cosmopolitan Activists are the most likely to have a college degree, and to earn over $150,000.

Cosmopolitan Activists are by far the most likely to share political information on social media, donate to campaigns, attend political meetings and campaign actively for candidates. Seven in ten say they voted in the Democratic primaries, many more than in the other Democrat-leaning groups. They are more than twice as likely as average to watch MSNBC, but overall the least likely to be regular viewers of TV news.

Seven in ten Cosmopolitan Activists identify as Democrats, including 59% saying they are strong Democrats. Seven in ten say they are liberal, including 43% saying they are very liberal; a further 16% describe themselves as socialist. Eight in ten Democrats within this segment want the party to adopt liberal progressive rather than moderate centrist candidates and positions. They regard this as the most important feature of their next presidential nominee.

79% voted for Hillary Clinton in 2016 and 71% for President Obama in 2012 (the discrepancy being accounted for largely by age: many were under 18 in 2012). 77% voted a straight Democratic ticket in the 2018 midterms, and 98% voted for Democrat candidates in the House election. They were the most likely to name healthcare, education and America’s standing in the world as important issues and were the second most likely (after Fox News Militants) to name constitutional rights.

Cosmopolitan Activists are the most positive about immigration, same-sex marriage, legalisation of marijuana, gun control, government regulation to protect workers and the public, and green energy. They are strongly pro-choice, think religion plays to big a part in political life, and are the most willing for the US to defend NATO allies. Only a quarter think it is possible to be successful in America whatever your background. Just over half think life in the US is better than it was 30 years ago, down from 83% of this segment who thought so two years ago. Only 35% think life for most American children will be better than for their parents, compared to two thirds in 2016.

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